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🐶🐱 Dogs & cats 🩺 Reviewed by Dr. Ajay Sharma

Your pet has nothing to do all day. And it shows.

Chewing, barking, zoomies, a shredded sofa? That's boredom, not bad behaviour. PawPoye turns any meal into a 15-minute sniff-hunt that tires the mind and leaves pets calm.

★★★★★"The calmest my flat has been in months." — early tester
From an early tester
A
Ananya R.✔
★★★★★

"My Indie used to bark all evening. Fifteen minutes on this and he's out cold — the calmest my flat has been in months."

🩺
Vet-Reviewed
by Dr. Ajay Sharma
🔬
Science-Backed
Real enrichment
🌿
Pet-Safe
Non-toxic felt
❤️
By Pet Parents
Made with love
🐾
Loved by Pets
Real homes tested
🇮🇳
Designed in India
For Indian homes
🩺
Reviewed by Dr. Ajay Sharma, BVSc & AH, MVSc (Veterinary Medicine) — built around real enrichment science, not a repurposed toy.
"Turning a meal into a foraging hunt is one of the simplest ways to give a dog or cat real mental exercise." — Dr. Ajay Sharma

Real Reviews & Videos

Real dogs & cats on the mat — tap any to watch.

▶ Tap any video to play
★★★★★
Calm in 15 minutes
★★★★★
Finally eats slowly
★★★★★
★★★★★
No more chewed shoes
★★★★★
Busy and happy
★★★★★
Quiet evenings at last
★★★★★
Zero destroyed cushions
★★★★★
Hooked from day one
🐾 Mental stimulation🏠 Indoor friendly🍖 Slow feeding🐶🐱 Dogs & cats🌿 Pet-safe felt🇮🇳 Made in India 🐾 Mental stimulation🏠 Indoor friendly🍖 Slow feeding🐶🐱 Dogs & cats🌿 Pet-safe felt🇮🇳 Made in India
A wellbeing issue

The hidden signs of a bored pet

When a curious mind has nothing to do, it finds something to do. A lot of "bad behaviour" is really just boredom.

A dog and cat resting indoors
In dogs 🐶
  • Chewing furniture
  • Excessive licking
  • Hyperactivity
  • Restlessness
In cats 🐱
  • Overgrooming
  • Sleeping too much
  • Weight gain
  • Attention-seeking
Life today

Modern homes, busy days, big hearts

You love your pet more than anything — but city life doesn't always leave room for the long walks and open spaces they'd love. And that's okay. It just means the mind needs another outlet.

🏢
Smaller flats, less space
Apartment living means fewer places to roam and explore.
⏰
Long working hours
Between work and commutes, walk time gets squeezed.
🌧️
Not every day allows a walk
Rain, heat or a packed calendar — some days it just can't happen.

Being a great pet parent isn't about the perfect walk every day. It's about giving their mind something good to do — in 15 minutes, right at home.

The big idea

A tired body isn't always a tired mind

Walks burn energy. But problem-solving and sniffing are what actually leave a pet feeling settled. Most pets only ever get one half.

🚶
A walk works the body — muscles, joints and pent-up energy.
👃
A sniff-hunt works the mind — focus, calm and real, restful tiredness.
🐾
Dogs and cats are both wired to forage for every meal.
🦴
Body
Walks & fetch keep muscles healthy — half the picture.
🧠
Mind
Sniffing & foraging engage the brain — the missing half.
The 15-minute rule
15 min of sniffing
≈ a 1-hour walk
Foraging is deep mental work — it tires dogs & cats far faster than play alone.
The science of sniffing

Why sniffing keeps pets healthy

A pet reads the world through its nose. Sniffing isn't just a habit — it's how they calm themselves. A good sniff lowers stress, focuses a busy mind, and leaves them genuinely settled.

A pet at rest versus actively engaged
🧘
Lowers stress
Sniffing is naturally calming and slows a racing mind.
😌
Calmer mood
Focused foraging helps pets feel settled, not anxious.
🍽️
Healthier eating
Searching paces fast eaters — easier on digestion & weight.
🧠
A tired mind
Solving the puzzle builds focus and real, restful tiredness.
Left unmet, it shows up as

Not bad behaviour — an unmet need

🛋️
Chewed furniture & shoes — a busy mind finding its own outlet.
⚡
Hyperactivity & night zoomies — energy with nowhere to go.
😟
Anxiety, barking & restlessness — stress with no way to self-soothe.
⚖️
Fast eating & weight gain — gulped meals and boredom snacking.
🐱
Overgrooming in cats — a quiet sign of under-stimulation.
Give the nose a job, and most of these ease on their own.
Meet PawPoye

A game hidden inside every meal

A soft, layered mat. Scatter food into the folds and your pet has to sniff, nudge and search to find every piece.

Top-down view of the PawPoye snuffle mat
🧶
Deep fleece folds
Food truly hides — not just sits on top.
🥣
Works with any food
Kibble, treats or part of a meal.
⏱️
Minutes of real focus
A calm, absorbing activity for dogs & cats.

Three easy steps

Under a minute to set up

Hiding treats
STEP 01
Hide treats
Scatter kibble deep into the folds.
Pet searching
STEP 02
Let them search
Their nose leads. Sniffing does the work.
Pet resting
STEP 03
Watch them settle
Calm, focused and content afterwards.

Paw-some reviews

What early testers told us

★★★★★

"He used to inhale his food and throw up. Now he actually works for it — no more gulping, no more mess."

K
Karthik M.✓ Verified tester
Parent of Bruno, Pune
★★★★★

"Thick and really well made — survived my Beagle who destroys everything. Folds up small and washes clean."

S
Sneha T.✓ Verified tester
Parent of Rocky, Delhi
★★★★★

"Wasn't sure it would work on a cat. Cleo is obsessed — the only 'toy' she hasn't ignored after two days."

F
Farhan Q.✓ Verified tester
Parent of Cleo, Mumbai

One activity,
many quiet wins

🧠
Mental workout
Real work for a curious mind.
🏠
Indoor friendly
Perfect for flats & rainy days.
🐾
Natural instincts
Channels the urge to forage.
🍖
Slower eating
Paces fast, gulping eaters.
😌
Less boredom
An outlet for restless energy.
🐶🐱
Dogs & cats
One activity for the whole home.

The first production run is deliberately small. It goes to the waitlist, in order of signup. That's it.

Why PawPoye

Made to be searched, washed & loved for years

Close-up of PawPoye fleece and construction
✓
50 × 50 cm — sized for Indian homes, from Indies & cats to Labs.
✓
Non-slip base — stays put on tile, marble & wood.
✓
Machine-washable & quick-dry — beats Indian dust & monsoon damp.
✓
Dense, pet-safe fleece — tight knots, built to last for years.

Your questions

The things people ask us most

PawPoye is built for noses, not teeth. It's a foraging tool, not a chew toy — sturdy for sniffing, digging and nudging, but heavy chewers should be supervised, like with any enrichment product.
Yes — machine-washable. Shake out crumbs, toss it in the wash, air-dry. No funky smells, no bacteria build-up.
Yes. Cats are natural foragers too — the mat slows down eating and turns mealtime into a hunt. Tester cats took to it faster than expected.
The first batch is in production now. Waitlist members get first access, in order of signup, before any public launch.
It's the only place we'll message you — once, when your slot opens. No broadcast spam, no sharing your number. Ever.
Being honest with you

This page is a small experiment

PawPoye isn't in stores yet. We built this page to find out one simple thing: do pet parents actually want this?

If enough people join the waitlist, we'll know the need is real — and we'll produce our first proper batch. Your spot on the list is a vote that helps us decide to build it. No money changes hands today; you're simply telling us "yes, make this."

🗳️ Your join = a vote 🙌 Enough votes = we build it